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BrightonSEO started out as a few people in the upstairs room in a pub and is now the world's largest specialist search marketing conference. The podcast captures the talks from the event and other related content.

Jul 12, 2017

This talk was originally delivered by Raj Nijjer during a brightonSEO Conference.

Search is getting smarter. Digital personal assistants like Siri, Cortana, Amazon Echo, and Google Assistant are fundamentally changing the way consumers engage with search technology. When searchers perform a vocal search, they only receive one answer in response, making the search landscape more competitive than ever. What can businesses do to ensure that they stay on trend vocally?

As VP of Community, Raj oversees Community Development at Yext. Raj is also the GM of GeoMarketing from Yext, a daily news site focused on location and mobile marketing. Prior to joining Yext, Raj built GoDaddy’s Online Presence and Commerce product line into a $100m business as its GM. While at GoDaddy for 9 years, Raj held multiple leadership roles launching new and innovative product lines resulting in over 20 patents filed and nine issued. 

Raj received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University. In his free time, Raj is an avid angel investor and advisor to startups.