May 22, 2019
It doesn't matter who you are; a content marketer, digital PR or
link builder, you've felt the pressure when a campaign you loved,
and were passionate about fails to build links and falls on its
knees at the first hurdle. Bringing back bad memories, right?
Shannon's talk will give you 5 steps for breathing live back into a struggling content campaign covering everything from re-evaluating media angles and news hooks, to updating content designs and data sets before a relaunch.